Economic Themes (2008) 46 (2) 6, 63-78
Bojan Krstić, Miloš Nikolić
Abstract: Intellectual property is recognized as a vital strategic resource for enterprise. Effective intellectual property management is critical for competitiveness of organizations. This paper points out competitive strategies of intellectual property portfolio – patents, trademarks/brands, and copyrights.
Keywords: intellectual property; competitiveness; strategy
INTELLECTUAL PROPERTY AS DETERMINANT OF ENTERPRISE’S COMPETITIVENESS
Bojan Krstić, Miloš Nikolić
Abstract: Intellectual property is recognized as a vital strategic resource for enterprise. Effective intellectual property management is critical for competitiveness of organizations. This paper points out competitive strategies of intellectual property portfolio – patents, trademarks/brands, and copyrights.
Keywords: intellectual property; competitiveness; strategy
