Economic Themes (2008) 46 (2) 6, 63-78

INTELLECTUAL PROPERTY AS DETERMINANT OF ENTERPRISE’S COMPETITIVENESS


Bojan Krstić, Miloš Nikolić

Abstract: Intellectual property is recognized as a vital strategic resource for enterprise. Effective intellectual property management is critical for competitiveness of organizations. This paper points out competitive strategies of intellectual property portfolio – patents, trademarks/brands, and copyrights.

Keywords:  intellectual property; competitiveness; strategy

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