Economic Themes (2010) 48 (3) 7, 421-435
Uglješa Stankov, Nevena Ćurčić, Vanja Dragićević
Abstract: The number of websites on the Internet has grown enormously, with the simultaneous emergence of new on-line techniques. Within this context, Internet marketing generally involves the use of websites in combination with on-line promotional techniques. Currently, the most common on-line promotional techniques are: search marketing, Internet advertising, public relations on the Internet, viral marketing, affiliate marketing, e-mail marketing, blog marketing and newsgroups marketing. Knowing the characteristics and specific on-line promotional techniques imposed as an imperative for the makers of Internet marketing plans.
Keywords: Internet; Web; marketing; promotion
ON-LINE PROMOTIONAL TECHNIQUES AS FACTOR OF ENCHANTMENT OF WEBSITE PROMOTION POSSIBILITIES
Uglješa Stankov, Nevena Ćurčić, Vanja Dragićević
Abstract: The number of websites on the Internet has grown enormously, with the simultaneous emergence of new on-line techniques. Within this context, Internet marketing generally involves the use of websites in combination with on-line promotional techniques. Currently, the most common on-line promotional techniques are: search marketing, Internet advertising, public relations on the Internet, viral marketing, affiliate marketing, e-mail marketing, blog marketing and newsgroups marketing. Knowing the characteristics and specific on-line promotional techniques imposed as an imperative for the makers of Internet marketing plans.
Keywords: Internet; Web; marketing; promotion
