Economic Themes (2012) 50 (1) 4, 47-62
Andriela Vitić-Ćetković, Sonja Jovanović, Bojan Krstić
Abstract: Globalization process offers big possibilities, but also risks for economic, social, and ecologic development of tourism. Also, it makes economic, social, and ecologic risks. These risks are enhanced under current conditions of the world economic crisis. The aim of this paper is to explore development chances and challenges which globalization and the economic crisis bring. After considering tourism development determinants under the current conditions, research focus is on Montenegro and Serbia which strive to be integrated into the European Union. As tourism should contribute to future effective economic integration, it is relevant to undertake the repositioning of the offering of their tourism product in compliance with sustainable tourism principles and make Montenegro and Serbia attractive tourism destinations. In that direction, the current conditions are considered as well as possibilities, and factors for Serbia’s and Montenegro’s competitiveness improvement in the global tourism market.
Keywords: competitiveness; tourism; Montenegro; Serbia; sustainable tourism; destination marketing; globalisation
DETERMINANTS OF MONTENEGRO AND SERBIA TOURISM COMPETITIVENESS IMPROVING IN THE TERMS OF GLOBALISATION
Andriela Vitić-Ćetković, Sonja Jovanović, Bojan Krstić
Abstract: Globalization process offers big possibilities, but also risks for economic, social, and ecologic development of tourism. Also, it makes economic, social, and ecologic risks. These risks are enhanced under current conditions of the world economic crisis. The aim of this paper is to explore development chances and challenges which globalization and the economic crisis bring. After considering tourism development determinants under the current conditions, research focus is on Montenegro and Serbia which strive to be integrated into the European Union. As tourism should contribute to future effective economic integration, it is relevant to undertake the repositioning of the offering of their tourism product in compliance with sustainable tourism principles and make Montenegro and Serbia attractive tourism destinations. In that direction, the current conditions are considered as well as possibilities, and factors for Serbia’s and Montenegro’s competitiveness improvement in the global tourism market.
Keywords: competitiveness; tourism; Montenegro; Serbia; sustainable tourism; destination marketing; globalisation
