Economic Themes (2025) 63 (2) 6, 207-223
Saša Raletić Jotanović, Milijana Roganović, Milica Obadović
Abstract: According to the available information from the relevant international institutions, the environment is seriously damaged, and this is why it is necessary to adopt certain measures to prevent any further damage. One of the tools for environmental protection is sustainable trade. Since sustainable trade largely depends on the price of the product, the aim of this paper is an analysis of price as a tool for raising sustainable trade on the territory of former Yugoslavia. It is especially pointed out in relation to the aim of the paper - that as far as the authors know, there have been no cross-cultural studies dealing with price in the context of ecologically responsible behaviour and sustainable trade on the territory of former Yugoslavia. This paper is based on a cross-cultural research on a sample of 900 respondents who completed a questionnaire. The statistical data used include descriptive statistics and ANOVA and Tukey HSD tests, which were used to establish the differences between the countries in terms of price as a tool for raising sustainable trade and the research yielded the results that detected those differences between the ex-YU countries in those terms. The results obtained by the research can be applied in practice and in theoretical work.
Keywords: price; sustainable trade; former Yugoslavia
PRICE AS A TOOL FOR INCREASING SUSTAINABLE TRADE ON THE TERRITORY OF FORMER YUGOSLAVIA
Saša Raletić Jotanović, Milijana Roganović, Milica Obadović
Abstract: According to the available information from the relevant international institutions, the environment is seriously damaged, and this is why it is necessary to adopt certain measures to prevent any further damage. One of the tools for environmental protection is sustainable trade. Since sustainable trade largely depends on the price of the product, the aim of this paper is an analysis of price as a tool for raising sustainable trade on the territory of former Yugoslavia. It is especially pointed out in relation to the aim of the paper - that as far as the authors know, there have been no cross-cultural studies dealing with price in the context of ecologically responsible behaviour and sustainable trade on the territory of former Yugoslavia. This paper is based on a cross-cultural research on a sample of 900 respondents who completed a questionnaire. The statistical data used include descriptive statistics and ANOVA and Tukey HSD tests, which were used to establish the differences between the countries in terms of price as a tool for raising sustainable trade and the research yielded the results that detected those differences between the ex-YU countries in those terms. The results obtained by the research can be applied in practice and in theoretical work.
Keywords: price; sustainable trade; former Yugoslavia
