Economic Themes (2009) 47 (4) 15, 219-230
Nataša Bogavac-Cvetković, Žarko Krivokapić, Bojan Ilić
Abstract: This paper deals with the specific features of multinational corporations’ business operations in the conditions of the new economy. Having in mind the actual nature of the process that the developed countries are undergoing, the paper begins with an analysis of technological complexities and the significance of behavioral research, as well as of pressures of international competition that are causing changes within corporations over time. Particular attention is devoted to elements of multinational corporations’ competitive advantages, based on intangible assets: experience, information, know-how, management capabilities, brand name, image, reputation, organizational culture, consumer loyalty, trust, consumer preferences, etc. Under the conditions of the new economy, the concept of the learning organization has become a necessity for corporations, so that they may develop their competences and, thus, rise to new management challenges.
Keywords: corporation; management; learning organization; new economy
MULTINATIONAL CORPORATIONS’ BUSINESS OPERATIONS IN THE KNOWLEDGE ERA
Nataša Bogavac-Cvetković, Žarko Krivokapić, Bojan Ilić
Abstract: This paper deals with the specific features of multinational corporations’ business operations in the conditions of the new economy. Having in mind the actual nature of the process that the developed countries are undergoing, the paper begins with an analysis of technological complexities and the significance of behavioral research, as well as of pressures of international competition that are causing changes within corporations over time. Particular attention is devoted to elements of multinational corporations’ competitive advantages, based on intangible assets: experience, information, know-how, management capabilities, brand name, image, reputation, organizational culture, consumer loyalty, trust, consumer preferences, etc. Under the conditions of the new economy, the concept of the learning organization has become a necessity for corporations, so that they may develop their competences and, thus, rise to new management challenges.
Keywords: corporation; management; learning organization; new economy
