Economic Themes (2010) 48 (4) 13, 655-667
Jelena Andrašić, Renata Amidžić
Abstract: Faced with increasing market competitiveness, a company finds itself in a situation where it searches for an answer how to improve its competitiveness in the market, considering the role of a manager in this. One way of improving company’s competitiveness is the application of the value-based management philosophy. The paper presents five flows of activities which must be performed by management teams to ensure full utilisation of advantages of this management technology. For purpose of achieving value-based management, fifteen key factors have been recommended.
Keywords: competitiveness; management; value; value-based management
VALUE BASED MANAGEMENT IN THE FUNCTION OF ENHANCING ENTERPRISE COMPETITIVENESS
Jelena Andrašić, Renata Amidžić
Abstract: Faced with increasing market competitiveness, a company finds itself in a situation where it searches for an answer how to improve its competitiveness in the market, considering the role of a manager in this. One way of improving company’s competitiveness is the application of the value-based management philosophy. The paper presents five flows of activities which must be performed by management teams to ensure full utilisation of advantages of this management technology. For purpose of achieving value-based management, fifteen key factors have been recommended.
Keywords: competitiveness; management; value; value-based management
