Economic Themes (2011) 49 (2) 12, 323-337

THE STATE AND PROSPECTIVE OF TOURISM DEVELOPMENT ON THE TERRITORY OF THE MOUNTAIN STARA PLANINA


Marija Bratić, Jelena Petrović, Milan Bradić

Abstract: Social and economic circumstances have long negatively influenced the development of tourism in Serbia. Stara planina as a tourist destination shares the destiny of the overall Serbian economy and tourism. However, during the last years, the awareness has been raised that tourism as an activity can trigger the development of a range of other economic activities. The authors of this paper deal with analysis and evaluation of the natural and created values that can be found on the territory of Stara planina. They point not only to its advantages and possibilities with the aim to develop tourism, but also to its flaws, shortcomings and weaknesses that this area has to remove so as to enable tourism to develop in an adequate way.

Keywords:  tourism; types of tourism; development

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