Economic Themes (2021) 59 (4) 6, 515-533

THE INFLUENCE OF INTERNAL COMMUNICATION ON EMPLOYEES MOTIVATION IN ORGANIZATIONS IN SERBIA


Nebojša M. Petković, Milan M. Rapajić

Abstract: Extremely motivated and satisfied employees lead an organization towards the desired results. One of the strategies for motivating people is communication. The condition for functioning of the organization and achieving the individual goals of employees as well as those of the organization a good communication between managers and employees. The bearers of good communication are managers and their commitment to employees, readiness to find out about problems of employees, and solving them. The aim of this paper is, based on systematization and analysis of a) relevant theoretical sources and b) results of research on the impact of communication on development of employees’ motivation in the organization, to examine the existing differences in managers’ and employees’ attitudes about the influence of communication on the increase of motivation. Therefore, the paper analyzes: the nature of employees’ motivation; the importance of communication among employees for development of motivation; the influence of employees’ position in the organization on the evaluation of certain communication factors of motivation, and the influence of appropriate communication in organization on the increase of motivation for work.

Keywords:  motivation; communication; motivational communication factors; managers; employees; organization.

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