Economic Themes (2025) 63 (2) 5, 191-205
Irena Čelić, Jasmina Ognjanović
Abstract: One of the main problems that hotels face is low productivity. To overcome or at least mitigate this perceived problem, it is necessary to improve organizational commitment by developing affective, continuance, and normative commitment. The paper aims to identify the contribution of organizational commitment and its components to hotel productivity in Serbia. The research was conducted among 44 hotels. The testing of research hypotheses was performed using multiple linear regression. The research results show that affective, continuum, and normative commitment contribute to hotel productivity. The paper's contribution is that it expands the understanding of the role and the importance of organizational commitment to productivity growth at hotels since the observed relationship in the hotel industry has not been sufficiently explored.
Keywords: organizational commitment; hotel productivity; hotels; employees
ORGANIZATIONAL COMMITMENT AS A FACTOR IN IMPROVING HOTEL PRODUCTIVITY
Irena Čelić, Jasmina Ognjanović
Abstract: One of the main problems that hotels face is low productivity. To overcome or at least mitigate this perceived problem, it is necessary to improve organizational commitment by developing affective, continuance, and normative commitment. The paper aims to identify the contribution of organizational commitment and its components to hotel productivity in Serbia. The research was conducted among 44 hotels. The testing of research hypotheses was performed using multiple linear regression. The research results show that affective, continuum, and normative commitment contribute to hotel productivity. The paper's contribution is that it expands the understanding of the role and the importance of organizational commitment to productivity growth at hotels since the observed relationship in the hotel industry has not been sufficiently explored.
Keywords: organizational commitment; hotel productivity; hotels; employees
