Economic Themes (2011) 49 (4) 4, 559-580

IMPROVING BUSINESS COMPETITIVENESS OF ENTERPRISES BASED ON INNOVATION


Ljiljana Stanković, Suzana Đukić, Igor Mladenović, Ana Popović

Abstract: In terms of a dynamic environment and intense competition, innovations are not only a basis for growth and development but also a survival factor for enterprise. Researches in the theory and practice show that more successful enterprises are those that are able to respond to changes by innovations. Pronounced failure of new products and services, increased costs, more rapid technological development, changes in consumer and other market participants behavior, impose a need for changed access to innovations, from closed to open innovations. Improving innovative capacity of small and medium enterprises is caused by both changes in the external environment as well as changes in enterprises themselves. This paper analyzes some factors that affect innovativeness as the basis for improving the competitiveness of SMEs in the region of Niš.

Keywords:  innovation; competitiveness; SMEs; intellectual property protection; connectivity; network

PDF file